5 Best Email Marketing Software

The best email marketing software gives you an efficient and effective way to reach your target audience. And this is crucial for the growth and success of your business.

With the right email marketing software you can quickly grow from a great business idea to huge profits if you are willing to put in the work.

Among marketing channels and money making tools, email marketing software has the highest return on investment (ROI) — $38 for every $1 spent.

In fact, according to a study by McKinsey, email is almost 40 times more effective at acquiring customers than Facebook and Twitter combined!

When it comes to building a list, there’s no better way than email marketing. But before you can start sending emails, you need the right software. So how do you choose the right one?

In this article, I evaluate and review my top 5 recommendations of the best email marketing software, so you can choose the best one for you.

Do you want to skip right to my top picks?

ActiveCampaign and Constant Contact are two of my favorite email marketing platforms.

If you want to establish a list of loyal consumers, choosing the right email marketing software is critical.

So how do you get started with email marketing today and what tool do you use?

Let’s get right into it.

What Is The Best Email Marketing Software?

Price, reliability,template design, ease of use, deliverability, automation, integrations, and any other features you require should all be considered when selecting the best email marketing software.

You should be able to simply design emails, segment your list, tailor your messaging, and view analytics results with the best email marketing software.

And, most importantly, those emails should reach consumers’ primary inboxes and not end up in spam.

These are my best email marketing software recommendations.

1. ActiveCampaign

 Best Overall Email Marketing Software ($9/month)

Best Email Marketing Software: Active Campaign

ActiveCampaign is the way to go if you want to control your customer experience. For those looking to make the most of email marketing, I highly recommend ActiveCampaign, which includes everything from email list automation to a top-notch lead scoring system. 

Using ActiveCampaign means you have full control over your messaging, and the ability to fine-tune your campaigns to include only the specific contacts you’re trying to target. 

With this software, you can send personalized emails based on your customers’ behavior, so you can build a relationship with your customers instead of just sending them messages when you have something new to sell them.

With machine learning and predictive features, ActiveCampaign is by far the best email marketing software out there.

It includes everything from email list automation to a top-notch lead scoring system. 

In addition, their lead scoring method is adaptable. If you’re unfamiliar with lead scoring, it’s a method of awarding points to certain email subscribers depending on their activities.

Then, after they reach a certain point level, they can be contacted by your sales team or enter a new automated funnel.

Due to its advanced automation features and deliverability, ActiveCampaign is the best overall email marketing software on my list.

Key Features

  • You can construct list triggers and shift people depending on dynamic email content, sales follow-ups, and more by automating your list segments.
  • Email workflows are dependable and simple to handle.
  • All of this information is synced with their CRM, allowing salespeople to perform advanced lead scoring.
  • ActiveCampaign also works with over 850 other apps, including Facebook, Shopify, WordPress, and many others.


Pricing is determined by your account’s features and the size of your email list.

  • $9/month for Lite
  • Plus, it’s only $49 a month.
  • $149/month for professionals
  • Enterprise: Individualized Pricing

Overall, if you’re looking for an all-in-one email marketing, CRM, and automation platform, ActiveCampaign is the finest option.

Get started with ActiveCampaign today and take advantage of the 14-day free trial. 

2. Constant Contact

 Best For Small Businesses ($9.99/month)

When it comes to email marketing, there are plenty of options out there. But one service that sets itself apart for small businesses is Constant Contact. This comprehensive platform features 100+ modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and bonus features like coupons, polls, and events. 

Best of all, it’s 100% customizable so you can build a system that works best for your business, no tech skills required.

If you have a small business, I highly recommend using Constant Contact as your email marketing software of choice. According to its website, the company’s ultimate purpose is to assist small businesses in navigating the web’s promise, power, and potential. And they live up to it. 

Their drip campaigns are simple and intuitive to utilize. Simple sequences can be created, but you can’t combine conditions or utilize advanced filtering.

Best Email Marketing Software-

Key Features

  • Constant Contact brings together all of your digital marketing tools in one place, including email marketing, list building, social networking, and automation. For small enterprises, these all give an all-in-one solution.
  • Event administration, including the ability to manage invitations, registrations, and tickets, is one of their most unique features.
  • At over 90%, email deliverability is above average and among the best among email service providers.


Constant Contact has two paid plans that are based on the number of your contacts.  

  • Core: $9.99/month 
  • Plus: $45/month 

Ready to take your small business marketing to the next level? Get started with Constant Contact today. 

If you buy through this link, you can get started right away on a 60 day free trial. 

3. Sendinblue

 Best Automated Email On A Small Budget ($25/month)

Sendinblue offers a single platform for all of your business communications, so you can find and manage customers in the most effective way. It combines email, SMS, Facebook, chat, CRM, and more into one system, so you can communicate with customers however they prefer. 

No matter how your business is communicating with customers, Sendinblue can help you find them wherever they are.

They allow you to concentrate on the most critical duties while automating the rest. With its email builder, you can quickly send professional-looking emails, but the platform’s combination of features is what makes it so special.

You’ll find it simple to put together smarter and more appealing email campaigns using chat, SMS marketing, Inbox, CRM, and automations. The ability to retarget contacts and acquire new prospects is built-in, thanks to Facebook Ads capabilities.

Its ease of use allows you to quickly design professional-looking templates, welcome emails, and website opt-in forms.

Their email automation procedures are one of their best features.

You can use these to set triggers and send your subscribers through bespoke workflows based on their actions.

Best Email Marketing Software-sendinblue

Key Features

  • Sendinblue also employs machine learning and artificial intelligence to send emails at the most optimal times of the day in order to maximize engagement.
  • You may also see real-time data and generate reports with parameters like open rates, click-through rates, deliverability, and heat maps.
  • There are over 60 responsive email templates to choose from.
  • SMS and chat are built-in.
  • Contact Segmentation – make your emails more relevant by sending customised messages to smaller groups of contacts.


  • Sendinblue is completely free for up to 300 emails each day to an unlimited number of recipients. Pricing for up to 10,000 emails starts at $25 per month.


But if you’re serious about developing your list, their Lite subscription, which starts at $25 per month and includes up to 20,000 monthly sends and no daily sending limit, is a good option.

Best For Ecommerce Businesses ($16/month)

For ecommerce businesses, my best recommendation is Omnisend. It is an all-in-one email marketing automation software for eCommerce businesses. In more than 130 countries, its email marketing software is used by over 70,000 marketers.

To help deliver efficient buyer engagements it has everything you need to build powerful marketing automation programs, including pre-built automations for cart abandonment, welcome series, and transactional emails. 

Most importantly, it’s designed to help you deliver efficient buyer engagements, which means you can send the right message to the right person at the right time. 

Omnisend allows e-commerce businesses to send more relevant messages to visitors across platforms and devices.

They also work with all of the major e-commerce platforms.

You can use BigCommerce, Shopify, WooCommerce, Magento, or another e-commerce platform.

Best Email Marketing Software-omnisend

Key Features

  • Integrating it with social networking sites, text, push notifications, Whatsapp, and other channels.
  • Without coding, you can simply generate professional, gorgeous emails that you can easily tweak to fit your brand, add items, incorporate dynamic discount coupons, and store for your next campaign using a library of templates.
  • Sales are tracked and winning campaigns are identified using reports and analytics.
  • With automated emails, segmentation, and the added possibilities of SMS, you can build on your newsletters and enhance sales.


 There are two tiers of paid plans: 

  • Standard $16/month
  • Pro $59/month

Overall, Omnisend is affordable and easy to use, so you can get up and running in minutes instead of days or weeks.

Try the paid plan which starts at $16 per month and offers some great options to grow your business.

5. GetResponse

Best Automated Sales Funnels and Landing Page Features ($12.3/month)

Best Email Marketing Software

GetResponse is one of my favorite email marketing tools, with marketers from all sectors using it. Email automation, email templates, segmentation, and personalization are all included. There’s also an Auto Funnel option that creates a pre-made marketing funnel for email campaigns.

GetResponse has a slew of strong tools aimed at helping you develop your business. From A/B testing to a comprehensive analytics tool for tracking the success of email campaigns, they’ve got you covered.

Key Features

  • Welcome emails, follow-ups, educational series, and lead nurturing may all be automated with autoresponders.

  • With Facebook Pixel, you can conduct sophisticated retargeting ads with just one click.

  • Tracking website visitors allows you to provide relevant communications depending on page views.

  • Create landing pages to generate leads and sales.

  • Create Facebook, Instagram, and Google paid ads.


GetResponse offers three affordable plans. You can choose one that best fits your needs.

  • The Basic Plan: $15.58 per month
  • Plus Plan:$48.80 per month
  • Professional Plan costs $97.58 per month.


Get started with GetResponse a get a 30-day free trial. If you buy through this link you also save between 18 and 30% on the annual plan.  

Frequently Asked Questions

What Is Email Marketing Software

Email Marketing Software is a program that helps businesses send mass email campaigns to their customers. The software can be used to create email lists, track customer engagement, and measure the success of email campaigns.

The best  email marketing software can also help businesses automate email marketing tasks, such as sending follow-up emails or Send multiple versions of an email to see which one performs best.

How Does Email Marketing Software Work?

Email marketing software enables businesses to stay in touch with their customers and promote their products or services. It can be used to send out email newsletters, special offers, and announcements. This service typically includes a number of features, such as email templates, contact management tools, and reporting tools. 

Some email marketing software programs also offer features such as email list segmentation and autoresponders. Email marketing is a cost-effective way to reach out to customers and build relationships.

Who Needs Email Marketing Software?

Email marketing software can be a valuable tool for businesses of all sizes. Whether you’re a small business owner looking to build up your customer base, or a large corporation trying to keep your loyal customers engaged, email marketing software can help. 

This type of software provides a way to create and send email campaigns that are targeted and personalized to your audience. It can also help you track the results of your campaigns so you can see what’s working and what’s not. 

It is an essential tool for any business that wants to make the most out of their email marketing efforts and reach more customers. By using email marketing software, businesses can save time and money while still delivering high-quality email campaigns.

How To Choose The Best Email Marketing Software

how to choose the best email marketing software

When it comes to email marketing, choosing the right software can make a big difference in terms of both effectiveness and efficiency. 

There are a few key factors to keep in mind when selecting email marketing software, including the size of your email list, the frequency of your email campaigns, and the level of customization you need.

If you have a large email list, for instance, you’ll need software that can handle mass emailing without slowing down your computer or causing deliverability issues. 

On the other hand, if you only send out a few emails each month, you may not need all the bells and whistles that come with more robust email marketing software. 

And if you need a high degree of customization, look for software that offers a wide range of options. 

However, with so many choices on the market, it can be difficult to know which email marketing software is the best for your business. 

Here are a few things to keep in mind when choosing email Marketing Software:

1. Ease Of Use

The best email marketing software should be easy to use, even if you’re not a tech-savvy person. Look for a program with a user-friendly interface that doesn’t require a lot of training to learn.

2. Features

What features do you need? Some programs offer more features than others, so it’s important to choose a program that has the specific features that you need to grow your email list. There are a variety of features to look for, such as the ability to create beautiful newsletters and landing pages, automate email marketing or track engagement.

3. Cost

While some email marketing services are highly priced, most have a very reasonable monthly fee of $25 or less. Use this guide to choose one that best fits your budget. 

Some platforms let you start on a freemium for a limited number of subscribers and then upgrade later if you are happy with their service. This can be a great way to navigate the cost issue. 


So, what is the best email marketing software? Well, that depends on your needs. 

If you need a platform that’s easy to use and can help you grow the customer base of your small business then Constant Contact might be right for you. But if you want more sophisticated features like A/B testing or automated emails, then you might prefer ActiveCampaign. 

No matter which platform you choose, make sure it offers the ability to grow your email list and send beautiful newsletters. And most importantly, start using it today! Your customers will thank you for it.

Malehasa Moloi
Malehasa Moloi

Malehasa is a personal development coach whose major focus is helping people learn to make money online and create multiple financial streams. She is also a seasoned entrepreneur and speaker who has runs several small businesses of her own.


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