10 Surprising Blogging Statistics You Must Know In 2023 (Infographic)

There’s no doubt that blogging is a popular and profitable business venture in 2022.

In fact, over 31 million Americans say they blog, according to a 2018 study.

This number is only expected to grow in the years to come.

And it’s not just personal blogs that are booming. Businesses are also using blogs as a way to connect with customers and promote their products or services.

But what does this mean for bloggers? Well, it means there’s a lot of competition out there!

If you’re looking to start a blog or take your blog to the next level, it’s important to understand the current blogging landscape.

So, here are 10 amazing blogging statistics you must know in 2022.

(Feel free to embed this infographic on your website by copying the embed code at the bottom.)

How Many Blogs Are There In 2022?

As of 2022, there are an estimated 600 million blogs on the internet and an estimated 6 million blog posts published daily.

This is according to a study made by Hosting Tribunal.

The growth of blogging has been driven by the rise of social media and the popularity of platforms like WordPress and Tumbler.

In addition, many people now see blogging as a viable way to make money online.

And the blogging business is a huge opportunity to make sales online. Did you know that there are more that 103,632 searches on Google every second?

If you craft a good strategy your ideal audience will find you too.

How Many Bloggers Are There?

The number of bloggers in the US was estimated by Statistica to be 31.7 million in 2020.

With so many blogs already in existence, it can be difficult to stand out from the crowd.

However, with a lot of hard work and creativity, it is possible to create a successful blog that attracts a loyal following.

Focus on creating amazing content and an awesome blog design to standout in 2022.

What Are The Most Popular Blogging Platforms?

WordPress is so popular that you may think it’s the biggest blogging platform on the internet.

And that couldn’t be further from the truth.

Tumblr is actually the biggest blog hosting platform and boasts 518 million blogs. – Hosting Tribunal

What Is The Most Popular Content Format?

According to SEMrush, blog posts are the most popular content format and 92% of marketers use blog posts as part of their marketing strategy.

Should You Use Images In Posts?

Images can be a great addition to blog posts, providing visual interest and helping to break up text.

In fact, according to OptinMonster, articles with images get 94% more views as opposed to those with no visuals.

But there are a few things to consider before adding images to your posts.

First, make sure that the images you use are high-quality and relevant to the topic of your post. Blurry or unrelated pictures will only distract from your content.

Second, take care not to oversaturate your post with images. A few well-chosen pictures can enhance your message, but too many will only clutter up your page and turn readers off.

Should You Use Videos In Your Posts?

As a blogger, you’re always looking for new ways to engage your readers and keep them coming back for more. In addition to images, one strategy that can be really effective is using videos in your blog posts.

Similar to images, videos can add an element of visuals and excitement that plain text simply can’t provide.

This is why 43% of consumers increasingly want video content from marketers.

Plus videos have a tremendous SEO benefit too. OptinMonster also says that video content is 50 times more likely to drive organic traffic than plain text.

So, go the extra mile in your content creation strategy and begin to include videos too.

I know it takes more work but the results are worth it.

Summary

In closing, let us summarize the 10 surprising blogging statistics you must know in 2022, tying it all up in one handy infographic.

Feel free to embed this infographic on your website by copying the code below.

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Here are all the 10 surprising blogging statistics in a list, along with their sources:

There are 600 million blogs out of 1.9 billion websites on the internet. Internet Live Stats
Google gets more than 103,682 searches per second. – Internet Live Stats
It is estimated that there were 31.7 million active bloggers in The US as of 2020. – Statistica
There are 6 million blog posts published daily on these blogs. – Hosting Tribunal
Tumblr is the most popular blogging platform with over 518 million blogs. – Finances Online
WordPress comes second with over 60 million blogs. – Hosting Tribunal
The most popular content format used by 92% of content marketers is blog post. – SEMrush
43% of consumers increasingly want video content from marketers – OptinMonster
Articles with images get 94% more views as opposed to those with no visuals. – OptinMonster
Video content is 50 times more likely to drive organic search traffic than plain text. – OptinMonster